Who we are

Established in 2017 by founder Michael Choi in Melbourne, Area Specialist has 
consistently led the way in Australia's real estate industry. Boasting a team of 
the nation's premier real estate agents and property managers, we 
provide an unparalleled standard of service and expertise.


The Area Specialist story
At Area Specialist we have selected the finest agents around the country for their local area knowledge, integrity and enviable track record.

We help our agents create their own brand and business to ensure greater accountability, customer service and results. Our agents know your market best, with a deep understanding of the local communities in which they operate.

We pride ourselves on our superior customer service, open communication and transparency. Our clients have and will always come first. We have partnered with the best technologies to maximise exposure for the properties we bring to market and boast an extensive network of overseas buyers. Whether you are buying, selling or leasing, at Area Specialist you can expect a seamless Real Estate experience.
OUR STORY
Our newest members
    Sheree Coote
    Sales Assistant - South Gippsland
    Sheree brings an unparalleled level of dedication and warmth to her role as a Sales Assistant, drawing on her strong roots in the Korumburra community where she was born and raised. As a proud mum of four, Sheree's exceptional communication skills and natural ability to connect with people make her an invaluable asset to the team and her clients alike. Sheree's passion for community is evident in her active involvement across all aspects community, she embodies the spirit of giving back and building and meaningful connections. With her deep understanding of the local area and a genuine commitment to helping others, Sheree ensures every client feels supported throughout their real estate journey.
    Sheree brings an unparalleled level of dedication and warmth to her role as a Sales Assistant, drawing on her strong roots in the Korumburra community where she was born and raised. As a proud mum of four, Sheree's exceptional communication skills and natural ability to connect with people make her an invaluable asset to the team and her clients alike. Sheree's passion for community is evident in her active involvement across all aspects community, she embodies the spirit of giving back and building and meaningful connections. With her deep understanding of the local area and a genuine commitment to helping others, Sheree ensures every client feels supported throughout their real estate journey.
    Minas Leminded
    Property Consultant
    James Tucker
    Administration
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    Alex Phibbs
    Sales Consultant
    Matt Redmond
    Director
    As a passionate real estate professional and proud local of Leongatha, South Gippsland. I have deep roots in this community, having been born and raised here, and completing both my Primary and Secondary education locally. For the past 9 years, I have been committed to the real estate industry in Leongatha, assisting clients through their buying and selling journeys. Recently, I took on a new role as Director within the Area Specialist franchise group, where I focus on covering South Gippsland and the Bass Coast. My background growing up on dairy farms for over 25 years has provided me with unique insights into rural and lifestyle properties. During this time, I actively participated in harvest seasons and developed a hands-on understanding of agricultural practices. This experience has been fundamental in understanding the value and specific needs when negotiating the sale of rural properties. Living in Inverloch with my partner, we share a passion for property and development. We have hands-on experience overseeing the construction of townhouses and renovating homes, further deepening my understanding of the industry. What I love most about real estate is the variety each day brings and the connections built with clients. I believe that small, strategic improvements to a property can significantly impact the sale price, and I take great joy in helping my vendors maximise their returns. Communication is key in this industry, and I aim to keep my clients informed every step of the way. I look forward to assisting you in your real estate journey!
    As a passionate real estate professional and proud local of Leongatha, South Gippsland. I have deep roots in this community, having been born and raised here, and completing both my Primary and Secondary education locally. For the past 9 years, I have been committed to the real estate industry in Leongatha, assisting clients through their buying and selling journeys. Recently, I took on a new role as Director within the Area Specialist franchise group, where I focus on covering South Gippsland and the Bass Coast. My background growing up on dairy farms for over 25 years has provided me with unique insights into rural and lifestyle properties. During this time, I actively participated in harvest seasons and developed a hands-on understanding of agricultural practices. This experience has been fundamental in understanding the value and specific needs when negotiating the sale of rural properties. Living in Inverloch with my partner, we share a passion for property and development. We have hands-on experience overseeing the construction of townhouses and renovating homes, further deepening my understanding of the industry. What I love most about real estate is the variety each day brings and the connections built with clients. I believe that small, strategic improvements to a property can significantly impact the sale price, and I take great joy in helping my vendors maximise their returns. Communication is key in this industry, and I aim to keep my clients informed every step of the way. I look forward to assisting you in your real estate journey!
    Angela Medellin
    Sales Assistant
    Melton Sales
    Sales Executive
    Mahdi Tawakoli
    Area Specialist Sales
    Christine Lao
    Administration Coordinator
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